When babies are born we lather them with baby lotion daily. After their baths, when we dress them and even at nap time to assist with calming them. However, once they become toddlers we forget all about moisturizing their skin. From age 2 to 18 is the most important time to hydrate the skin, due to constant bathing, climate change, and the constant usage of hand sanitizer. 

It's understandable that moisturizing you child's skin is overlooked, because there's nothing on the market specifically for kids. There are baby lotions that are water based specifically for delicate baby skin and adult lotions that have too many added chemicals (anti-aging, skin firming collagens/elastins etc..) that kids don't need. That is why I've decided to make our Family Formula "Maximum Moisture" available to you. Please try Maximum Moisture for Kids and Love your Skin!!